Online magazine showcasing the latest in music, fashion, culture and much more. A place for the urban savy leaders of the world. Urban Play Ground For The Urban Mind - Noura. 23. London, UK - Twitter Me @NouraTheXplorer.@urbanxcadet

PacSun x Been Trill ‘Athletic’ Mens Fall 2014 Collection


PacSun have teamed up with streetwear brand Been Trill for yet another exclusive collaboration. The cgraphics-centric capsule collection includes two jackets, two long sleeve tees, a football jersey, two baseball jerseys, fleece jogger pants, and fleece sweat shorts. Take a look at the exclusive images below, and if the squad is on that jersey wave, prepare to outfit the whole team once items hit shelves in-store and online.





Shot by Nicholas Maggio and modeled by Jasmine Sanders, also known as Golden Barbie, enjoy the lookbook here:


and look for the collection at select PacSun stores and online

Nike Sportswear 2014 Fall/Winter Tech Pack Lookbook

Since the launch of Nike’s tech pack back in 2007, the sportswear brand drew a huge line in the sand, and a challenge for it’s competitors. When  Nike released the Tech Fleece in 2013, the brand yet again raised the bar. with a re-engineering of fleece - a fundamental material in the sporting world - allowing for greater breathability, insulation and articulation.

Fast forward a year, Nike’s Tech Pack returns with a rework of it’s innovative Tech Fleece, but also a new key style the Tech Windrunner-IRD, a jacket originally introduced in 1978 originally designed for Nike sponsored runners - that later became a staple street style piece.

Modeled by this seasons tech-pack athletes, the lookbook highlights various styles for men and women include Nike Tech AW77, with iridescent overlays, the Nike Tech FZ hoodie, the Nike Tech crewneck, and the ever green Nike Tech joggers.

The collection will be available online from the 21st and at select Nike retailers beginning on the 28th. Enjoy the looks here and get the full Nike Tech Pack experience with the interactive lookbook from the Apple Newsstand.



Campaign Video:


New Music - Ty Dollar $ign - $ign Language Mixtape

Before releasing his debut album Free TC, LA-based singer, songwriter and producer Ty Dollar $ign has released his highly anticipated mixtape $ign Language. Featuring 11 tracks that goes from song to song with stylistic ease, the relaxed beats include contributions from artists such as Rich Homie Quan, Big Seab, Juicy J, Wiz khalifa and more. This mixtape is sure to subdue your Ty Dollar $ign cravings, but still have you excited for his album to drop.


To listen to the mixtape, click the link below:


The Hundreds, Diamond Supply Co. and Been Trill Create the “White Out” Capsule for PacSun

Following on from PacSun’s exclsuive drop from California based streetwear brands Black Scale and Diamond Supply Co. for a limited edition capsule collection. PacSun are back yet again with what can only be described as a heavyweight lineup of streetwear brands, for its upcoming capsule collection titled “White Out”. The collection features white-colored goods fromThe Hundreds, Diamond Supply Co. and Been Trill to be released during next week’s Labor Day, ironically breaking the ‘no white after Labor Day’ rule. The 10-piece collection includes tees, athletic jerseys, joggers and shorts all ranging from $25-$90 USD. The “White Out” Capsule Collection will be available at PacSun stores and PacSun online starting Friday, August 29.

For where to buy and a full look at the collection, head on over to:



Gourmet Women’s 2014 Fall/Winter Lookbook

Since the launch of The Gourmet Womens program in early 2010, it has evolved alot from the days of the original womens uno model. Shot by the talented Mike Selsky (http://togetherwekill90291.blogspot.com ) for this Fall/Winter 14, in both color and black and white photography via the Leica X Vario and Leica M Monochrom. The photos offer a more feminine fashion perspective on Gourmets classic styles.

Inspired by the influx of women incorporating Gourmets men’s styles into their everyday wardrobe, Gourmet have released the Fall 14 35 Lite in a variety of fabrications such as gold cork, italian red croc, and silver reptilian print, all imported from Italy.

For an extensive look at their Womens Fall/Winter 14, head on over to:


KÄSE: Joey London

Shining a light on up and coming individuals from London’s buzzing creative scene, Joey London is one that stands out. The fashion blogger, Youtube personality and model has forged a huge following through his website since it started in February 2014. Now we can anticipate a newly  online platform and creative strategy which has been designed and developed by London based creative counsel and menswear brand KÄSE.



kasetp.com @kase_tp

A$AP ROCKY VS BINX for i-D magazine.

binx + a$ap rocky bring on the battle of the sexes in the girls and boys issue!

It’s an incredibly exciting time to be alive. The internet and social media have had a revolutionary impact on the way we interact, socialise, work and play, and as a result given rise to one of the most exciting and creative periods of recent decades. In The Girls + Boys Issue of i-D we explore what it means for boys and girls, like ourselves, growing up today. Splitting the issue down the middle, model of the moment Leona ‘Binx’ Walton heads up the GIRLS, while fashion’s favourite rapper A$AP Rocky heads up the BOYS.

Read the rest of the feature on:


Rihanna x Iman and Naomi Campbell x Balmain

Phresh Out the Runway.

Under new management, a 28 year old black image of flagrant modernity, Olivier Rousteing is bringing a new attitude to fashion.

As the creative director of Balmain, Rousteing is determined not to design clothes but to also bring a new vision to fashion - made clear when he named Rihanna as the new face of Balmain, when the singer starred in the fashion house’s Spring/Summer 2014 collection.

Forgoing the help of a stylist (“If I made a mistake, I wanted it to be my own,” he says), Rousteing pulled together his first collection, for resort 2012, in two short months, and with it set the tone for a more refined—albeit no less sex-fueled—Balmain. “I loved working with Christophe, but we exist in two different worlds,” Rousteing says. “He’s rock ’n’ roll; I’m hip-hop. He’s more street wear; I’m more couture. He’s into jeans; I prefer a tailored suit jacket and pants. We both like a girl to look sexy, but we express it in different ways.”

For fall, he presented a polished hip-hop/safari mash-up that opened with the black model Jourdan Dunn. But it is perhaps the photographs seen here, featuring Rihanna, Naomi Campbell, and Iman, that best express his vision for Balmain. “These women are inspiring to so many different people,” he says. “Bringing them together represents the concept I’m working toward.”



#SixtyMinutesLive - Dizzee rascal, BBK, Lethal Bizzle, Tempa T, Fekky, Footsie & General Levy spit for the first time ever on Grime Takeover on #sixtyminuteslive for MisterJam’s BBC 1XTRA Show.

Just sit back and enjoy !

Rihanna x W Magazine September 2014 Issue

Bad Gal Rihanna: The World’s Wildest Style Icon takes the cover for W Magazine to show her wild side.

Shot by masterful duo Mert & Marcus, the editorial finds Rihanna clad in a variety of exotic hairs, covered in bold hues of ‘tribal’ paint and adorned in precious jewelry. The singer fits perfectly with the editorial’s raw, native vibe, herself being a beauty of historic proportions.