Online magazine showcasing the latest in music, fashion, culture and much more. A place for the urban savy leaders of the world. Urban Play Ground For The Urban Mind - Noura. 23. London, UK - Twitter Me @NouraTheXplorer.@urbanxcadet

Adidas by Rick Owens Fall/Winter Tech Runner

Originally showcased during Paris Men’s Fashion Week, we now have a first look at the full collection of high end sneakers Rick Owens has exclusively developed for adidas: the Tech Runner. The sneaker is the perfect combination of Rick Owens’ avant-garde aesthetic and the innovative technology we have come to know and love from adidas. Inspired by stealth bomber aircrafts, the Tech Runner features high quality suede and leathers, combined with an innovative neoprene fit. The midsole is made of a one-piece EVA with the designer’s signature full-length serrated rubber outsole. Furthermore, the silhouette features perforated Three Stripes branding and carries Rick Owens’ signature on the heel strike as well as the adidas Style Globe logo. The Fall/Winter 2014 Tech Runner will be available at select retailers beginning mid July for approximately $790 USD.in collaboration with Adidas.


DOPECHEF SS14 Lookbook x REDemption

With the release of REDemption just around the corner, the DOPECHEF team opened the doors of the Boat Store for a private viewing of their new collection to a select few.

After being closed for several months after the brands move over to their store in pop-up store BOXPARK, for their revamp, which saw their then new collection ‘DXPE’ and ‘NARX’ inhabit the same space. The Boat Store officially opens Saturday 10th May to launch REDemption and will stock exclusive Boat Store only product which will not be available at the online store launch.

Based on juxtaposed lifestyles infused to create new subcultures. This season looks at martial arts, translating traditional eastern costume into modern, western casual wear. This East vs West juxtaposition is symbolic to the collection; hence the use of the Ying Yang symbol coupled with the their famed Un-United states flag logo. The result is sports tailored, casual pieces featuring sports graphics, patriotic flags and ancient Japanese scriptures.

For the full LOOKBOOK head on over to http://www.dopechef.tv/wp/?p=5407

Launching at our Boat Store at 11AM GMT Saturday 10th May 14 

Launching online on DOPECHEF.CO.UK at 8PM GMT Mon 12th May 14.

New Music Alert:

In case you forgot, the First Lady of G.O.O.D Music can sang! Yes laawd. Readying to release her first full length album, yes can you believe it, first, Miss Taylor has graced us with ‘sorry’ - A heartfelt and vulnerable track that showcases those beautifully soulful and soft vocals.

I absolutely love this song, and from the preview of ‘Maybe’ featuring good music label mate Pusha T and rapper Yo Gotti, rest assured all her fan are looking forward for Teyana to come full circle.


Welcome to the billionaires boy club.

Following yesterday’s reports over Apples interest in buying Beats Electronics company - created by former N.W.A. rapper and producer and Jimmy Lovine for $3.2 billion - it would seem that Dr. Dre is set to become hip hops first billionaire.

Although neither parties have ‘officially’ released a statement as to whether the deal has gone ahead. Both Eminem and Dr. Dre posed for a photo at the Apple offices this morning (released via Twitter), plus Tyrese posted some Instagram videos (which were later removed, but are still alive thanks to YouTube) of Dr. Dre calling himself the first West Coast hip-hop billionaire.

"The first billionaire from hip-hop, right motherfucking here from the West Coast. Believe it," Dre says, while Tyrese says that the Forbes list needs an update.



Today sees the launch of #aroundtown, a photo/interview series by HYPETAK on artists that sees them at their favourite spots in their respective hometowns. Kicking off the series is Young Money representative and Last Kings CEO -Tyga. Busy working on his latest album ‘The Gold Album: 18th Century’ set to be released later this year and executive produced by Kanye West, as well as the running of his clothing store, being and father amongst other things!

HYPETRAK take a look inside the famed rappers favorite hangouts around Los Angeles including his new Last Kings flagship store, favorite galleries, and finally Roscoe’s, a Los Angeles institution. Stay tuned for more from HYPETRAK and its #AROUNDTOWN series in the following months.


Renaissance Man Pharrel Williams lands the cover of W Magazines Art Issue. Amply titled ‘The Art of Being Pharrel’ shot by Urs Fischer features an artistic spread and interview, both equally amazing. The story behind the infamous hat, artistic and creative ventures as well as his recent solo album - G I R L.

Go and check it out http://www.wmagazine.com/people/celebrities/2014/05/pharrell-williams-interview/

Pretty in Pink.

This past Wednesday Rihanna attended the Dior Cruise 2015 fashion show in Brooklyn. Looking super cute Ri Ri wore nothing but Dior head to toe. Wearing a Diorific necklace, Mise en Dior earrings, a short-sleeve, ruffle hem silk dress in the delicate hue, asymmetric strap colorblock pumps from the French fashion house, and a shimmering Lady Dior bag from the Spring 2014 collection. And just off her 2015 Met Gala appearance, Rih proves she is a true style chameleon, looking effortless in almost anything she wears — it’s what the industry loves about her!

Dior Cruise 2015

Captained by Raf Simmons the House of Dior set sail into Brooklyn Wednesday night. Aboard and in attendance were a host of Simmons’ art-world friends such as — Sterling Ruby, Anne Collier and Frances Stark among them. Last but not least, clients, many flown in from around the U.S. - with 120 editors from around the world including those from Japan, India, Russia, Dubai and the U.K. - made for a very impressive group of people.

The show played as a treatise on modernist French chic tinged with Belgian iconoclasm delivered with an American homage and designed for a global clientele.

Among the celebrity types who joined who were just as impressive to their fashion world counterparts were: Rihanna, Margot Robbie, Maggie Gyllenhaal, Nicola Peltz, Leelee Sobieski, Ruth Wilson, Marion Cotillard, Allison Williams, Helena Christensen and Linda Evangelista.

For a full view of all the pieces and breakdown from the collection head over to http://www.wwd.com/runway/resort-2015/review/christian-dior?module=hp-hero-topstories