DOPECHEF SS14 Lookbook x REDemption
With the release of REDemption just around the corner, the DOPECHEF team opened the doors of the Boat Store for a private viewing of their new collection to a select few.
After being closed for several months after the brands move over to their store in pop-up store BOXPARK, for their revamp, which saw their then new collection ‘DXPE’ and ‘NARX’ inhabit the same space. The Boat Store officially opens Saturday 10th May to launch REDemption and will stock exclusive Boat Store only product which will not be available at the online store launch.
Based on juxtaposed lifestyles infused to create new subcultures. This season looks at martial arts, translating traditional eastern costume into modern, western casual wear. This East vs West juxtaposition is symbolic to the collection; hence the use of the Ying Yang symbol coupled with the their famed Un-United states flag logo. The result is sports tailored, casual pieces featuring sports graphics, patriotic flags and ancient Japanese scriptures.
For the full LOOKBOOK head on over to http://www.dopechef.tv/wp/?p=5407
Launching at our Boat Store at 11AM GMT Saturday 10th May 14
Launching online on DOPECHEF.CO.UK at 8PM GMT Mon 12th May 14.